2025 SQLs
9
Target: 10
MQLs / Month
~7
Target: 12–15
SQL → Client
~9%
Target: 10%
Paid Budget
$5K
Monthly allocation
Conversion Trend Since Launch
Aug 2024 – Mar 2026 · Website conversions, MQLs, and SQLs
Conversions
MQLs
SQLs
What's Working
LinkedIn Lead Gen Ads
Consistently producing SQLs with better lead quality than Google
Gated Content Strategy
Influencer Guide remains top performer — 277 views, 12 conversions
Email Engagement Gains
27 click-throughs + 11 MQLs vs. 9 + 8 previous month
CPG Positioning Shift
4 SQLs in first quarter, 2 went to proposals — celebrated as early win
Content Quality
Brief process + interview approach praised by client team
What's Not Working
Google Ads Lead Quality
Predominantly small companies — can't filter by revenue
→ Shifting budget to LinkedIn
MQL Volume Below Target
~7/month vs. 12–15 target (original 40 was unrealistic)
→ Focus quality over volume
Nutrition Page Conversions
High traffic but low conversions — no fix live yet
→ CTA + page optimization underway
Sales Follow-Up Process
Proposal tracking gaps may miss SQL opportunities
→ CRM discussion initiated
Content Velocity
Stakeholder reviews and style guide workshop delay pipeline
→ Process improvements planned